Connected Health Making Truly Patient-Centric Care Possible

Just about every industry is going through a digital transformation that brings traditional processes and models into a modern, digital world. The speed of business across digital mediums simply is too fast for traditional models.  What’s more, patients are experiencing the speed, personalization, and efficiency of the digital world across other elements of their lives, and those expectations for better, faster, and more patient-centric service will reach into the healthcare world as well.

Traditional care models and technologies no longer are effective in maintaining an efficient system based on the waste the system creates annually and the shortage of physicians the country is already experiencing.  Healthcare providers need to look to technology to alleviate some of the pressure and help them deliver better, faster, and more personalized care.  Connected health is poised to take on this challenge and help bring the healthcare system into the next generation and enable clinicians to do what they do best – delivering patient care.

Patient-specific Engagement

The concept of omnichannel communications, which patients have come to expect from brands they engage with, can now extend to healthcare thanks to connected health technologies.  Providers may leverage multiple digital channels to engage patients and exchange information, giving patients the flexibility of using whatever mode is convenient.  They no longer have to use the same channel for every engagement.  Instead, they may use a combination of connected health tools, such as email, chat, virtual video visit, and mobile app for a single medical issue – from scheduling to post-consultation follow-up.

On-demand Healthcare

In addition to being able to choose engagement channels, connected health tools can allow patients to have more control over when and where they receive care.  Telehealth options can make virtual care options available at nearly any time, so patients are able to seek advice at whatever time is most convenient, and from anywhere.  They may be in their offices, at home, even in an airport.

Personalized Care Plans

The connected world delivers an unprecedented amount of data about patients and their environments – including but not limited to their health records.  Remote patient monitoring can even make much of the health data collection an automated process, and AI and analytics engines can leverage the data to create individualized care plans.  This can help support preventative care models and alert caregivers when warning signs appear that patients may not even be aware of.  Instead of relying on one physician’s experiences, connected health can deliver more personalized care based on a much broader data set and correlations in data never before possible.

Patients want care that is specific to their needs and they want to have more control over their healthcare, and physicians want a more efficient system that allows them to deliver better outcomes.  Connected health technology can help meet the needs of both, creating potential for more convenient care and more accurate and individualized diagnoses, treatments, and outcomes.

To learn more about how connected health can help physicians deliver more personalized care, visit us here.


Meredith leads strategy and execution of Trapollo's comprehensive marketing strategy including events, digital, content, campaigns and social media. She has a passion for bringing awareness to innovative, digital healthcare solutions through marketing programs enabling organizations to fully engage patients and improve patient experiences.