Driving Growth of Connected Health

Technological innovation continues to evolve healthcare delivery, increasing ease of care, driving cost and process efficiencies and, ultimately, generating better patient outcomes.  As a result, the global connected health market, valued at $1.86 billion in 2017, is projected to reach $10.16 billion in 2024.

Evolving use cases for connected health are helping drive growth but, equally importantly, there is a clear demand from the healthcare consumer market.  In fact, 78% of consumers indicate a desire to be able to choose from a variety of healthcare providers, including the ability to receive virtual care from specialists at a distance.  In addition, 78% of patients who have had hospital stays recently say that at least some of their in-person engagements could have taken place virtually.  Of course, cost is also a factor, and 54% would opt for less expensive home-based care over more expensive traditional alternatives.

As new products and use cases emerge for connected healthcare, providers will have an opportunity to leverage them to drive more effectively manage health conditions.  While momentum is building, continued growth of the market and increased use of connected health solutions requires effective integration of the technologies into existing healthcare delivery systems.

Connected health training

Currently, the majority of healthcare companies are not providing training on new technologies that can enable physicians and staff to work more efficiently and serve more patients without increasing their overall workloads.   However, the majority of healthcare employees place high value on training that would help them become better equipped to handle evolving healthcare demands.  A better understanding of connected health technologies and their benefits to providers – particularly in terms of increasing process efficiencies – may help reduce the stress on physicians and staff who are already feeling the burden of a shortage of healthcare professionals.

Understanding the value

There is often a fear that new technologies like artificial intelligence and automation will be used to replace employees.  The truth is quite the opposite.  Considering an aging population and an already existing shortage of physicians, healthcare providers should embrace solutions that can drive efficiencies in healthcare delivery.  Connected health solutions are poised to create more efficient processes that will allow physicians and other staff to spend more time caring for more patients and less time dealing with data collection, entry, reporting, and analysis.  The end result is more and better information with which to make informed and timely healthcare decisions, creating better outcomes.

Buy-in drives adoption

Physicians have a critical role as healthcare influencers.  Because of their role as experts, along with cultivated relationships as trusted advisors, patients look to their doctors for the best healthcare advice. It’s not surprising, then, that two-thirds of American consumers would use a connected health device if their physicians recommended it.  Considering that level of influence, buy-in from physicians will be a driver of growth for connected care.

This week’s HIMSS 2019 conference in Orlando offers an abundance of discussion and education around connected health to help advance the market.  Trapollo has been on-site all week with a presence in the Cox Business booth (Booth 1469).

If you weren’t able to visit us in person at HIMSS, visit us online here to learn more about the opportunities connected healthcare presents.


Meredith leads strategy and execution of Trapollo's comprehensive marketing strategy including events, digital, content, campaigns and social media. She has a passion for bringing awareness to innovative, digital healthcare solutions through marketing programs enabling organizations to fully engage patients and improve patient experiences.