How to Get C-Level Buy In & Overcome Barriers to Telehealth Adoption

There is plenty of compelling evidence to support the integration of telehealth services into your healthcare operations.

Patients love the convenience of accessing care remotely, the independence of taking greater ownership over their own courses of treatment, and the one-on-one relationships they can build with doctors from around the world.

Healthcare leaders, meanwhile, enjoy the agility, cost-control measures, and market penetration possible with the introduction of telehealth technology.

But despite the evidence, many organizations fail to adopt telehealth services simply because there is a stubborn executive in a position of authority interested in nothing more than the status quo.

If this sounds familiar, it’s up to you to help lead the charge in giving a substantive rebuttal to some of the excuses you’re bound to get. If you can have a constructive and educational conversation, you may be able to help your C-suite come to a better understanding of how telehealth works, and why it would benefit your healthcare organization.

Let’s take a look at some of the common barriers to telehealth adoption, and how you can frame the conversation to guide their thought process.

Myth One: Patients Won’t Take Advantage of Telehealth Services

There is a degree of bias inherent in this common assumption espoused by executives resistant to telehealth solutions. Fortunately, evidence to the contrary is easy to come by. A Health Industry Distributors Association survey from earlier this year found that 54 percent of patients had a better experience with telehealth than traditional office visits. And it’s not just the Internet-native Millennial Generation either. 57 percent of Baby Boomers are open to virtual care treatments as an alternative to in-office visits too.

Myth Two: Telehealth Systems Are Too Expensive

Value is found when cost meets foresight. Without looking at the opportunities afforded by telehealth solutions, you’ll never stop looking at what you can afford. In fact, telehealth systems are built to be highly adaptable and scalable for organizations of all types to get a positive return on their investments.

But to get a general sense of the return you may get on your investment, consider some findings from recent reports like Modern Healthcare’s 2017 telemedicine report and Geisinger’s Health Plan Study:

  • Implementation of a telemedicine program generated 11 percent in cost savings for respondents.
  • This led to an estimated ROI of $3.30 in cost savings for every dollar spent.
  • Telehealth could save up to $4.8 billion in annual healthcare spending.

Myth Three: Telehealth Services Will Be Too Disruptive to Existing Operations

Yes, change can be hard. But with the right support network and experienced partners, it doesn’t have to be. Your organization doesn’t need to learn how to inventory new medical equipment or manage shipping logistics. You don’t need a specialized IT team to develop and maintain your systems either. By offloading the responsibilities affiliated with telehealth integration onto an experienced third party provider, your organization will be able to redouble its efforts to the important things, from improving patient outcomes to bolstering your bottom line.