Business is built on relationships. It’s an age-old saying that applies across the board, including in the healthcare space. From their earliest ages, patients develop relationships with their doctors and decide which ones they like and which ones they don’t, which ultimately leads to a corresponding level of trust. That trust is critical, because people inherently are more likely for accept advice from those they trust. In healthcare, that means there is a greater likelihood patients will follow treatment programs from physicians with whom they have more developer and higher trust relationships.
Despite continued adoption of connected health solutions, driven by a number of factors, including increased access, lower costs, and convenience, there are still many patients who are uncertain about the idea of seeking healthcare beyond the traditional office visit.
As part of their ongoing trusted relationships with physicians, patients expect quality, personalized care. However, many are reluctant to try connected health services, thinking they won’t receive the same level of care through telehealth (43%) or Remote Patient Monitoring (35%) services. There is also a concern telehealth interactions are impersonal (33%) compared to traditional office visits.
Part of that concern may be due to a rise in telehealth specialist providers that are not affiliated with primary care practices or other healthcare providers. While these providers are filling a need in the market for patients with a need for convenient or immediate consultations, patients express a desire to use telehealth services with the physicians with whom they have established, trusted relationships. Fewer than 19% of patients are willing to see a physician from another organization using telehealth.
Patients are willing to try telehealth, but they don’t want it at the expense of their relationships with their PCPs. But, while they value those relationships, not all are opposed to starting new ones, as 20% of consumers would consider switching to a PCP that offers telehealth services.
Healthcare practices have an opportunity to not only increase the value of their practice to patients, but to expand their businesses by launching, promoting, or expanding their telehealth practices. The key to success lies in leveraging the trust physicians have built with their patients to assure them that, rather than an impersonal, digital experience, connected health platforms enable the opposite. They allow doctors to focus more on their patients while spending less time on other administrative tasks. The result is a highly personalized experience based on personal data with their trusted doctors and, for providers, an opportunity to serve more patients without increasing overall workload on an already overburdened healthcare workforce.
Ideally, connected health will help drive and even better patient-doctor relationship and increase patient engagement as a result. To learn more about how connected health can help deepen your patient relationships or how to effectively implement a connected health solution, visit us here.